BAB Academy: How to Maximise the Business Effectiveness of your Corporate Website 

A practical workshop that gives BAB members actionable advice on how to harness the power of their corporate site as a channel for improving their company’s reputation and attracting investors, customers, jobseekers and other key stakeholders.

Attendees will get:

• Examples of best practice from the world’s best corporate websites
• Advice on how to improve website design, navigation and content
• Insight into how to optimise their website for AI search tools
• Tips on how to improve their website’s accessibility and carbon efficiency